Listen: Holidays are over, and we've landed in 2007. Now, it's juncture to see if you're truly embattled for this year's even rougher and tougher Google AdWords battlefield.
If you can statement 8/10 of the subsequent to questions correctly, you're feasible embattled. If you can't, you're probably going to be eaten for tiffin by the much learned AdWords PPC sharks this period of time.
Answers are at the inferior of the folio. No peeking, OK?
1. Google AdWords allows the successive phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing page.
a. True
b. False
c. It depends
3. You should optimize your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the charge of your wares or pay in your ad textual matter is;
a. Recommended by Google
b. Not suggested by Google
c. Mandatory in in no doubt categories
5. Using your site's Home leaf as a landing folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, outstandingly bad idea
6. What's a well-tried potent way of ensuring your ad is displayed, when mortal searches for your competitor's products?
a. Bid on keywords that are your competitor's ridicule language unit or products
b. Use Dynamic Keyword Insertion
c. There is no legally recognized way to do this
7. Which of these should you brood over the major weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to specialised Google PPC ads
c. Weak headlines
8. The #1 lines in Google PPC grades can commonly be a poor stand to aim for because;
a. It generates exalted traffic, but lousy grades when the scope hits your platform page
b. It's normally an unthinkable part to achieve, as big advertisers have complete a strangle-hold on that position
c. It removes the good 'pre-qualification' control performed by complex placement competitors' ads
d. All of the above
9. Which of the ensuing language has investigating well-tried to be the record telling at growing a ideal Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a check out keyword in your ad's trade fair URL is well-tried to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no consequence on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other than two aren't).
2. B. False. According to Google, 'We do not allow golf course to landing pages that make pop-ups when users go into or give notice your landing leaf. We think a pop-up to be any window, careless of content, that opens in adding up to the artistic framework.' (Yes, I do realise location are ways nigh on this - but we're not going to have a word around 'black-hat' material here).
3. C. Optimize for some CTR and ROI. Why? Achieving a big CTR with lots of low-quality collection that doesn't convert, is absurd. But too isn't having a advanced ROI and simply one click a day a refuse of circumstance too? Solution; hone for the within your rights mix of both.
4. A. Recommended by Google
5. C. Don't even think in the region of it. Chances are your Home page does not have the trim cheery obligatory to convert fit as a platform folio for your Google ads. Create a tailored leaf for all ad task force as an alternative. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's tear to pieces identify or products
7. B. If your ad mock-up matches the keywords exactly, infuse for a key livener in your Click-Through-Rate (CTR)! Keywords should ever be enclosed in your ad. If the specific keywords concert up in your ads, they get highlighted in bold. In particular, try together with the direct keyword(s) in the ad's head.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is established to be a echt attention-getter in Google ads. Why? Who knows - but it works.
10. A. Having the rummage keyword in your ad's trade fair URL is well-tried to afford your ad a well place of duty impetus - for free!
Did you pass? If you did, all right done! For the snooze of us, here's the bottom line:
If you want to outwit decorous Google's 2007 Least Likely to Succeed, mayhap it's event to tap up on your Google AdWords skills. What are you waiting for?
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